We’re confident that our fans will embrace him as the face of Lay’s Gourmet, just like they’ve been savouring the well-deserved experience and rich taste of these delightful chips.”
#FORESIGHT ANTONYM TV#
Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as the connoisseur of finer things. His impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Talking about Saif’s appointment as the brand ambassador, Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said, “We are thrilled to welcome Saif once again as a member of the Lay’s family, this time as the face of our range of slow-cooked premium kettle chips, Lay’s Gourmet. Incidentally he has even launched all 10 flavors of cult FNB brand, Lays, since 2003 and has now rejoined the brand as their first ever brand ambassador. In the past few weeks, Khan has shot interesting campaigns for Pizza Hut, Joy Bikes, Dollar, SELECTED Homme, and Lays Gourmet. The actor is currently the face of over 20 leading brands across FMCG, Electronics, Lifestyle, Beauty, Electronics and appliance categories including Lays Gourmet Dollar, SELECTED Homme, Godrej, Curever Pharma Paras Elaichi Pizza Hut, Tata sky Gold medal Kanodia HBM Gold Servokon Impex - LED TVs, Pepper Fry, Lux, Joy Bikes, Dollar, Boult Audio, Adsun Aygo House of PataudiVectus and Littles. Interestingly, this versatility and variety reflects in the brands he chooses to endorse, epitomising certain values and characteristics that he is also known for. Considering his career choices this far and the gamut of characters he’s taken on, versatility is truly the name of the game for Saif, who is also quite the favorite in the brand world.
#FORESIGHT ANTONYM SERIES#
Already an established and celebrated actor in cinema, he then chose to be part of the OTT world with the cult series Sacred Games, this at a time when the platform wasn’t even as recognised as it is today - Call it foresight or just plain gut instinct, Saif Ali Khan has always been on the cusp of breakthrough content. He was loved in his roles in romantic-comedies like Hum Tum, Salaam Namaste, Kal Ho Na Ho but chose to break away from the stereotype, winning praise even for his grey characters in films like Tanhaji, and a National Award for Omkara. One can never quite zero in on what makes Saif Ali Khan the enigma that he is. Brand reps from Lays Gourmet, Pizza Hut, SELECTED Homme, Myntra (House of Pataudi), Tata Play and Exceed Entertainment speak on brand Saif Ali Khan
0 kommentar(er)
